The Collaboration: Pharrell Williams x Adidas Originals by The Gentlemen’s Daily

The Collaboration: Pharrell Williams x Adidas Originals by Tyrus Rochell Townsend of The Gentlemen’s Daily

“I’ve had my own brand for 10 years now [Billionaire Boys Club] and had a deal with another company in the past so it will not affect anything, especially since I have the right team around me to help manage these projects,” he said. “Music will always be my first love and what I focus on, but I’m really appreciative to Adidas for allowing me to further develop and understand my design dreams.”

–Pharrell Williams, WWD, March 27, 2014

The Pharrell Williams takeover continues! With a new deal inked with German sneaker giant Adidas, the pop icon is slated to release his new collection in time for Summer 2014. Including environmental project Bionic Yarn, Pharrell will incorporate ocean debris into reusable fabric which his Adidas sneakers will use as shoelaces.

Take a sneak peek and check out the Adidas x Pharrell tease below, featuring his infamous Vivienne Westwood hat.

adidas = Pharrell Williams